Portfolio
Fanzine Marketing Graphics
Designing brands, creating static and animated social media marketing graphics, and formatting illustrations and written works into PDF files for digital and print releases of online collaborative fandom magazine projects.
Mobile Game Advertisements
Producing static and animated advertisements for social media marketing campaigns promoting the mobile games Two Dots and Cell to Singularity.
Game Symphony Orchestra Branding
Created a brand design for a university's newly-formed student-run video game symphony orchestra club.
About Me
Who I am
Hi, I'm Nicole Lopez, and I'm a marketing and visual designer! I have been working for over three years as a marketing designer creating advertisements for mobile games.
I'm currently searching for new employment in the field of marketing, graphics, and/or editorial design, and I am available to start at any time.
What I do
My main skill set lies within the field of marketing design, where I have experience utilizing the Adobe Creative Cloud suite to create various static and animated advertisements for both mobile games and fandom book projects.I also have experience with editorial design, formatting digital illustrations and written works into PDF layouts for digital and physical distribution.All things considered, I have a strong passion for everything encompassing the field of design, and my primary goal through my work is to make people happy! In other words, I want my designs to bring enjoyment to others by increasing accessibility, adding a flare of fun, and creating something beautiful.
More about me
I am a total nerd: I love reading webnovels and webcomics, watching Japanese anime, and playing both tabletop games and video games. I also enjoy singing both American and Japanese pop songs, so I'm always eager for karaoke!
Resume
OBJECTIVE
I am an enthusiastic designer who is dedicated to her craft, and I strike to evoke a playful sense of joy through what I create. I am currently seeking full-time employment within the field of marketing design, graphic design, and/or editorial design.
WORK EXPERIENCE
Computer Lunch LLC
Part-Time Marketing Design Contractor
New York, NY | Oct 2024 - Present
Conceptualizes, designs, and animates both original and iterative promotional static and video advertisements for the mobile game Cell to Singularity.
Utilizes performance data findings to make high-performing creatives that attract new users to the game.
Various Collaborative Fanzines
Production Lead/Graphic Designer/Editorial Designer
Remote | Jan 2021 - Present
Spearheads and engages in online collaborative fandom magazines and merchandise projects from conception through physical production and public release (over 10 projects completed and counting).
Recruits and manages teams of over 40 artists and writers to produce physical products sold to over thousands of customers around the world.
Designs static and animated promotional graphics for social media in addition to formatting book layouts for both digital and print exports.
Take-Two Interactive Software, Inc.
Junior Marketing Designer
New York, NY | Aug 2021 - Jan 2023
Collaborated with members of the Two Dots mobile game marketing team to brainstorm and animate top-performing video advertisements.
EDUCATION
Rochester Institute of Technology
New Media Design BFA, magna cum laude (GPA: 3.79/4.0)
Game Design Minor & Modern Language Japanese Minor
Rochester, NY | Aug 2016 - May 2021
ACTIVITIES
Otaku Choir
Marketing Team Volunteer
New York, NY | Jan 2025 - Current
Designed the organization’s logo and brand identity as one of the group's original marketing team volunteers.
Photographs and films live concerts in addition to editing the footage for future promotional usage.
RIT Game Symphony Orchestra Club
Public Relations Executive Board Officer
Rochester, NY | Aug 2017 - May 2020
Designed the organization’s logo and brand identity as well as formatted posters and concert programs.
Founded and directed a design team of over 10 members to create promotional materials and merchandise for the club.
SKILLS & TOOLS
Design
Adobe After Effects
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Procreate
Productivity
Google Suite
Microsoft Office
Notion
Trello
INTERESTS
Branding
Editorial
Marketing
Motion Graphics
User Interface
Visual
LANGUAGES
Native English
Conversational Japanese
Resume
Fanzine Marketing Graphics
Project Description
I lead and participated in various fanzine projects from idea conception through creation and fulfillment by designing logos and promotional graphics to market the projects in addition to formatting the PDFs for digital distribution and, in some cases, physical print production.
| Role | Client | Timeframe | Software |
|---|---|---|---|
| Head Mod | Graphics Mod | Formatting Mod | Various Creators | 2021 - Present | After Effects, InDesign, Photoshop, Figma |
Context
Fanzines are unofficial magazines produced by creative enthusiasts of a fandom (a community of fans of a particular person, subject, or media) to be distributed to other fans. Project teams typically consist of a head moderator who leads the project and the mod team, various task-specific moderators, and contributors who create the main content of the fanzines and any merchandise sold alongside it.
My Process
Graphics
When designing the fanzine titles, I like to take inspiration from both the design style and themes of the original work in addition to the themes of the fanzine project itself. When I'm not acting as the head moderator leading the project, I also like to ask for feedback specifically from the project leader as well in order to make sure that they are happy with the direction of the fanzine's graphics.
Certain graphics that almost every fanzine project releases include interest check results, countdown reminders for various phases of the project, as well as contributor and product spotlights.When approaching each graphic, I take into account both the official design style of the original work and the design themes of the fandom project. Of course, grabbing the viewer's attention, seamlessly communicating information, and adhering to social media platform file size limits are also contributing factors.Further, in thanks to Adobe Photoshop and Adobe After Effects, I'm able to add bits of motion to the graphics I create.
Formatting
When it comes to designing the layout of each fanzine, I do my best to continue along the same theming as the graphics of each project.Even though the designs may be adjusted over time, I do my best to keep the main design themes and aesthetics intact throughout the project in order to keep a cohesive graphical look and feel.Also, in addition to deciding which general content pages and information to include and where, I usually try to determine the placements of submitted works based on an overarching theme or by ordering content chronologically.
After using Adobe Photoshop to make any necessary edits to illustration submissions, I prepare the files to be imported into Adobe InDesign. I then format all of the works into a singular PDF file that is distributed digitally and, potentially, also physically, in which case I would export a file to be sent to the project's manufacturer of choice to be physically printed and sold to the public.
Mobile Game Advertisements
Project Description
I developed marketing content ideas and transformed creative briefs into static and video advertisements for the mobile game Two Dots during my time working for Take-Two Interactive as well as currently for Cell to Singularity for my current employer, Computer Lunch, with the goal of attracting new players to the games.
| Role | Client | Timeframe | Software |
|---|---|---|---|
| Marketing Designer | Take-Two Interactive | Computer Lunch | 2021 - Current | After Effects, Illustrator, Photoshop, Figma |
Context
As with any live mobile game, Two Dots and Cell to Singularity were both mobile applications that wanted to be advertised to a larger audience in attempts to convert new players to support the game.I was tasked with interpreting creative briefs to design and animate advertisements with the goal of reaching potential new players in addition to contributing my own ideas during brainstorming sessions.
My Process
During the creative ideation phase, I try to think of both iterative ideas based on previously tested concepts that performed well and follow current trends in addition to new ideas in order to gather more data.After receiving my briefs, I plan out how I want the creatives to look based on the themes and content of the brief, and once I've exported my files, I submit them for review for approval before officially uploading them.I always prepare the files I make in varying aspect ratios to accommodate for different advertising platforms.
Game Symphony Orchestra Branding
Project Description
Design a logo and create brand guidelines for Rochester Institute of Technology's student-run Game Symphony Orchestra club in addition to creating promotional materials to market the club to potential members and the public.
| Role | Client | Timeframe | Software |
|---|---|---|---|
| Lead Designer | RIT GSO Club | Fall 2017 | Illustrator, InDesign |
Context
RIT Game Symphony Orchestra is an active student-run orchestra club at Rochester Institute of Technology that focuses on playing music from video game soundtracks. They began recruiting members in 2017, and they needed a fresh club brand to promote themselves both to potential student members as well as the general public.Being a designer and one of the founding members of the club, I volunteered to create the logo and brand guidelines that future members could follow moving forward.
My Process
Research & Planning
I began my logo design process by researching the logos of other video game orchestra groups in order to understand what already exists and to determine current trends.
Design & Iterations
After showing my first couple of iterations that were met with mixed reception, I pursued new inspiration, which I eventually found in the form of the power button symbol. In the end, I integrated the power button symbol with the silhouette of a violin, and after a couple of final tweaks, the new logo design I created was officially approved.
Final Brand Style Guide
